Strategy in Graphic Design: Analyzing the industry with Porter’s Five Forces

Infographic: Global migration trends, a work in 3D (2010)

In 2010, I was part of Sticks + Stones, an international design collaboration between universities in the United States, China, Germany, and Turkey. We put together an exhibit in Berlin that invited visitors to contemplate the roles of stereotyping, migration, and immigration in their lives. One of the projects I contributed is a 3D infographic… [Continue Reading]

Love

Although it’s the only studio class so far to make me feel completely incompetent, I’m going to miss screenprinting. It’s strangely satisfying. I never expected to want to make illustrative work like this, but being in this class unlocked this really weird desire to draw characters. I’m probably not going to do well in that… [Continue Reading]

Herbal Essences is silly

When I first saw these on the shelves, I was a little shocked. I still am. Why is Herbal Essences channeling “preteen sunscreen” in their packaging? Where is the “herbal essence”? I have this weird nostalgia about this brand being my grandma’s favorite shampoo back in the ’90s, and I think she was sold on… [Continue Reading]

Bloom!

I’m pretty excited about this tiny little project I put together yesterday. It’s… bloom! I’m inspired by the Quantified Self movement and truly believe that self-tracking is a key habit, one that necessarily leads to positive behavior change and overall well-being. For the last few months, I’ve been looking for a starter self-tracking project that… [Continue Reading]

Zazz Deals identity

Zazz Deals needed a simple, iconic identity that would catch the eye of University of Maryland students. The final logo was developed with a nod to superhero icons, and created a catchy, simple template for future brand expansion past UMD’s campus. The simplicity of the logo allowed for easy translation to symbols across the brand’s… [Continue Reading]

Strategy in Graphic Design: Analyzing the industry with Porter’s Five Forces

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