Castaway Farm in Jackson, New Jersey, needed a logo that communicated the owner’s personality and allowed the company to stand out among specialty breeders.
The final art-nouveau-inspired brand identity was both fun and appropriate as a breeder’s seal. The floral elements visible in the logo are continued throughout branded material, such as titles of various sections of the website.
As of the date of this post, Castaway Farm is in its 27th year of operation, and owner Rose-Marie “Bunnie” Turley enjoys recognition as a prominent breeder of orange Jersey Wooly rabbits.