Smart move, Barnes and Noble.

Done with undergrad design

I turned in my assigned self-promotional piece, and so was done with my undergraduate art degree. Bittersweet. These are hand-bound sketchbooks with a promo sleeve wrapped around the front cover. An envelope holding business cards, a letterhead, and a resume is inserted into the sleeve. The photos, unfortunately, had to be taken on my phone…. [Continue Reading]

How can you make your business look professional?

There are many approaches to analyzing the quality of a brand. This one focuses on simplicity—working with clear concepts, one at a time, to create a professional-looking business. Iteration, prioritizing movement over perfection, and thoughtfulness are essential. In a hurry? Download a brand audit worksheet to analyze the health of your current brand » First, let’s… [Continue Reading]

Universal Home Health Care marketing materials

Universal Home Health Care needed marketing materials to communicate a consistent branded feel and evoke a sense of comfort–focusing on health and energy rather than the difficulties of requiring medical care. A light, cheery color scheme, appropriate imagery, and a clean layout across brochures and information booklets achieved just that.

A winter wonderland wedding.

And finally, the day-of stationary! This set includes the full invitation package, a program, menu cards/table cards, and a thank you card. The bride had a really fun vision to incorporate some images of famous landmarks in Ireland in Russia on the backs of the menus to pay respect to the bride and groom’s heritage…. [Continue Reading]

Zazz Deals identity

Zazz Deals needed a simple, iconic identity that would catch the eye of University of Maryland students. The final logo was developed with a nod to superhero icons, and created a catchy, simple template for future brand expansion past UMD’s campus. The simplicity of the logo allowed for easy translation to symbols across the brand’s… [Continue Reading]

Smart move, Barnes and Noble.

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