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Strategy and Porter’s Five Forces: Analyzing the Graphic Design Industry

Michael Porter’s Five Forces framework is an analysis tool used to understand key competitive forces that affect an industry’s overall performance. The Five Forces are Threat to Entry, Threat of Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, and Intensity of Rivalry. As a small business owner, I often think about the strategy behind… [Continue Reading]

A Special Sign for A Bridal Shower

A Maid of Honor looking to make her bride’s Parisian-themed bridal shower extra special approached me for help. She asked if I could make a chalkboard sign for the party that celebrates the special love of the bride and groom. The result is a large poster that the MoH was able to take to her… [Continue Reading]

Fml

The crappier the project, the more dubstep I consume. Hmmm… Just something I noticed during a particularly boring couple of hours.

Zazz Deals identity

Zazz Deals needed a simple, iconic identity that would catch the eye of University of Maryland students. The final logo was developed with a nod to superhero icons, and created a catchy, simple template for future brand expansion past UMD’s campus. The simplicity of the logo allowed for easy translation to symbols across the brand’s… [Continue Reading]

Bloom!

I’m pretty excited about this tiny little project I put together yesterday. It’s… bloom! I’m inspired by the Quantified Self movement and truly believe that self-tracking is a key habit, one that necessarily leads to positive behavior change and overall well-being. For the last few months, I’ve been looking for a starter self-tracking project that… [Continue Reading]

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